Discover Card Wins Customer Loyalty Award for 10th Consecutive Year

Discover Financial Services (NYSE: DFS) today announced that Discover Card has received top honors for the 10th consecutive year in the 2007 Brand Keys Customer Loyalty Engagement Index.

Discover Card remained at the top of the credit card category in the annual survey from Brand Keys, Inc., the New York-based research consultancy that conducts a yearly study of brands that generate the highest customer loyalty.

"As a company, we are gratified to know that year after year, our devotion to customers is reflected in top industry honors, especially with regard to measuring loyalty," said Carlos Minetti, executive vice president of Cardmember Services at Discover Financial Services. "Our approximately 14,000 employees are dedicated to delivering the best products and customer service in the industry."

In addition to being the top-rated credit card in the 2007 Brand Keys Customer Loyalty Engagement Index, Discover Card ranks 28th overall out of 239 brands evaluated across 35 industry categories in the 2006 Index. Brand Keys will release the overall ranking for 2007 in September.

"Our strong cardmember loyalty reflects our commitment to providing industry-leading cash rewards, on-line account management, customer service and fraud protection," said Margo Georgiadis, executive vice president and chief marketing officer. "We’re always looking for ways to make our products and services more rewarding for our customers so Discover Card is top of wallet."