Affinity Group Inc. Renews Multi-Year Agreement with Acxiom

Acxiom® Corporation today announced the renewal of a five-year agreement to provide a full suite of information management solutions for Affinity Group, Inc. (AGI), North America’s leader in the recreational vehicle (RV) and outdoor recreation industry.
 
Acxiom began working with AGI in 2002 to help create a database marketing solution using analytical tools and methods to better understand its prospects and customers, including a state-of-the-art, customized customer marketing database. Affinity Group has used the database to promote its various outdoor clubs, to sell its outdoor products and services and to sell its numerous publications.

"We’re excited to continue our strong business relationship with AGI," said Greg Hogue, Industry Executive for Acxiom’s Travel & Entertainment group. "With this new agreement, we’ll be working even closer with AGI to help them better understand, reach and serve their valuable and important customers throughout North America."

Affinity Group Inc., which is recognized for its outstanding customer service, will utilize Acxiom® CDI (customer data integration), AbiliTec® and database management services in managing and updating its 20-million customer database.

"By pairing Acxiom’s world-class information solutions with AGI’s strategic vision and loyal customer base, we’ll see new and exciting opportunities in product development, cross-selling and up-selling and in the development of new channels for AGI’s lifestyle focus," said Hogue.

"Acxiom is a trusted business partner and an industry leader in helping companies like Affinity Group, Inc. convert information into intelligent business solutions," said Prabhuling Patel, Senior Vice President, Products & Services for Affinity Group, Inc. "There’s no doubt that the Acxiom team has contributed greatly to our company’s success, and we’re proud to extend and enhance our productive business relationship."